Returning Active Web Visitor Chart

What percent of active web users are returning?
Calculate the percentage of active web users who are returning, aiding in understanding user retention and platform loyalty. Useful for product managers, marketers, and analysts focusing on user engagement strategies.
template image

About this template

[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop

Product and data analytics teams use this chart to track the activity of returning web visitors. This helps measure loyalty and the success of re-engagement efforts.

This chart template is a part of Amplitude’s template library, which compiles multiple charts, like this Returning Active Web Visitor Chart, into a . We have other that you can use to get more insights from your product.

How this template works

Unlock the full potential of your data with our step-by-step template.
1. Click "Try it in Amplitude" if you have sufficient data in an Amplitude account, or click "View chart in demo".
2. Replace the dashboard's placeholder content with your own events by clicking on the event names within the "Events" panel and selecting from the menu.
3. Save the chart and share it with your team.
About Amplitude
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people use their products, they can deliver better experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2.
Recommended Integrations
  • - Productboard is a product management platform that provides a single source of truth for all customer data, helping teams uncover trending user needs.
  • - Appcues supports personalized, targeted in-app onboarding messages, modals, and hotspots to guide specific user segments through a tour or to pinpoint key page elements.
  • - Apptimize empowers product teams to create the best possible experience for individual users through data-driven A/B tests and personalized promotions and feature releases.
  • - Snowflake makes it easy to amass all your data, enable rapid analytics, and glean data-driven insights for all your business's users.
  • - Databricks is a cloud-based platform that provides a unified environment for data engineering, data science, and analytics. Built on Apache Spark, it offers collaborative notebooks for teams to work with data, build models, and automate workflows across big data processing and machine learning tasks.
  • - Census empowers data and business teams to sync cloud data warehouses to business tools so they have access to the data they need.
Returning Active Web Visitor Chart
Get your answer now

Frequently Asked Questions

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

Yes, Amplitude is free to get started. Our includes up to 50K MTUs, out-of-the-box and templates, , , and more—all at no cost.

Related templates

Feature Adoption Templates
by Amplitude
Product KPIs Templates
by Amplitude
Web KPIs Templates
by Amplitude
User Activity Templates
by Amplitude
Platform
Resources
Support
Partners
Company
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.