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Main Topline Activation KPI Dashboard by Elena Verna

Dashboard by Elena Verna
CREATED BY
Elena Verna

VP Product @

Activation is taking a user from signing up to establishing a habit around your core value prop. It consists of 3 steps: set up, aha!, and habit moments and should be predictive of monetization and retention.
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About this template

The Topline Activation KPI Dashboard template offers a comprehensive overview of the key performance indicators driving user activation, helping B2B SaaS companies to track the effectiveness of their onboarding processes and identify areas for improvement. It features metrics like activation rates, time to activation, and user engagement trends, enabling teams to optimize the user journey and boost long-term retention.

Read more about on her blog.

How this template works

Unlock the full potential of your data with our step-by-step template.
1. Click "Try it in Amplitude" if you have sufficient data in an Amplitude account, or click "View chart in demo".
2. Replace the dashboard's placeholder content with your own events by clicking on the event names within the "Events" panel and selecting from the menu.
3. Save the chart and share it with your team.
About Amplitude
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people use their products, they can deliver better experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2.
Recommended Integrations
  • - Productboard is a product management platform that provides a single source of truth for all customer data, helping teams uncover trending user needs.
  • - Appcues supports personalized, targeted in-app onboarding messages, modals, and hotspots to guide specific user segments through a tour or to pinpoint key page elements.
  • - Apptimize empowers product teams to create the best possible experience for individual users through data-driven A/B tests and personalized promotions and feature releases.
Main Topline Activation KPI Dashboard by Elena Verna
Created by
Elena Verna Headshot
Elena Verna

VP Product @

My name is Elena Verna. I’m a growth and B2B SaaS growth operator with over 15 years of experience in scaling companies through product-led strategies. I’ve held leadership roles at companies like Miro, SurveyMonkey, Amplitude, and Dropbox, across product-led growth, marketing, and analytics roles. I’ve also advised dozens of companies like Superhuman, Sanity, Veed, and MongoDB. I’m an avid learner and Reforge lover (and course creator). If you want to learn more about B2B growth, subscriber to my newsletter:

Frequently Asked Questions

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

Yes, Amplitude is free to get started. Our includes up to 50K MTUs, out-of-the-box and templates, , , and more—all at no cost.

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