Build what’s best for your users
Uncover what users do in your product and enable teams to build digital products grounded in deep customer empathy.
Build customer-first products
Expand access to customer behavior data for your entire product, growth, and engineering teams.
Streamline product experience
Find where users convert and dropoff, and fix points of friction as you visualize critical user paths.
Track product usage
Keep track of your core KPIs with the flexibility to match your unique metrics and dive deeper.
Know who you’re building for
Analyze the breadth and depth of your customer journey
Visualize your end-to-end customer experience, and uncover what drives new users to become high value customers.
Next-level behavioral cohorting
Group users defined by their actions within a specific time period and segment with unprecedented flexibility.
Personas backed by data
Determine your product’s user personas with powerful tools that group users into clusters based on behaviors and outcomes.
Remove points of friction
See where users drop-off and convert
Track funnel conversions, user flows, and event volumes to uncover what users are doing in your product.
Spot anomalies & bugs
Core metrics fluctuate and things break. Automatically surface statistically significant deviations in product usage.
Find, and build, the happy path
See the top common paths users can take to convert and complete workflows.
Beyond just core KPIs
Monitor who uses what, and how often
Breakdown growth of any interaction, feature, or product by new, current, resurrected, and dormant users.
Divide users into groups with simple or complex formulas, compare different user groups, save user groups, and create inline cohorts.
Find signals, not noise
Not just daily active users or user growth, but find why numbers are growing or decreasing with built in intelligence and trend analysis.