Join John Cutler in...

Advocating for Amplitude

Want to bring Amplitude into your company, but don’t know how? We’ve created tools to help you know if Amplitude is right for you and how to show the value to your team.

What’s Covered

To support you in your analytics journey, we’ve developed these resources for you to explore.

Self-Service Analytics
Self-Service Analytics

Learn the difference between traditional vs self-service analytics and how Amplitude is helping teams do their best work.

Curiosity Test icon
Curiosity Test

Figure out gaps in your current analytics solution with the Curiosity Test to help enable better collaboration in your business.

Navigating Pushback icon
Navigating Pushback

From implementation to answering questions on what data to track, we help you answer the most frequently asked questions.

What is Self-Service Analytics exactly?

You’ve heard it’s a better way for teams to gain insights from their data, but why?

The Amplitude Advantage

How does Self-Service Analytics stack up to Traditional Analytics in a side by side comparison?

Traditional Analytics

Targeted towards generic reporting or visualization

Typically created for solo-analyst product usage

Implementation through SQL queries for data insights

Reliant on analysts as the gate keeper for any ideation

Self-Service Analytics

Customizable data insights including various touch-points

Hybrid collaboration and analytics product functionality

User friendly interface connected by simple instrumentation

Adaptable functionality to empower greater team insights

Enabling Curiosity

Leading with curiosity is at the heart of all analytics drives innovation and product development. Learn about the the Curiosity Test can help you understand how ready your company is to get curious.

Curiosity Test Benchmarks

So far, around 250 companies have completed the Curiosity Test. If you haven’t taken the test, please click here. We will be providing more detailed breakdowns in the future, but for now here’s a high-level look at the distribution of responses. Remember: the goal here is to demonstrate what is possible, and to hopefully nudge your team to better ways of working.


0-1 points

High drag makes it almost impossible to get any insights. Significant hand-offs and dependencies.


3-5 points

Medium drag, with bias to centralization and hand-offs. Answering questions is possible, but time consuming


6-8 points

Low drag. Company still has areas of hand-offs and dependencies, but directionally the process is working.


9-10 points

No drag. Frictionless access to self-service product analytics. Can scratch their curiosity itch.

Journey Mapping

Now that you've taken the Curiosity Test and have a sense of how easily your Product team can answer their own analytics questions, take these next steps to understand where you are in your journey:

1. Discuss scenario with your team (share this page as a pre-read).

2. Map your process to deepen the conversation.

3. Engage other stakeholders with the Curiosity Test.

4. Discuss how Amplitude can help.

Journey Mapping

Final Thoughts: Change Before You're Forced To

With change comes resistance— Learn how to navigate push back from your team while advocating for Amplitude in your business.

Learn More

Our community is at the heart of everything we do. We’ve included more resources below to learn more and get hands-on with our tools and content.

Get Started for Free
Get Started for Free

Check out Amplitude today for free! Get hands on with our platform to explore how self-service can rethink your business analytics.

Avoid the Analytics Freakout
Avoid the Analytics Freakout

Setting up analytics in any company is filled with a lot of “shoulds” and “musts.” We breakdown what you really need to think about and how to truly avoid the analytics freakout.

Contact our Sales Team
Contact our Sales Team

Want to see a custom demo or get help finding the right plan? Get it touch with our Sales Team to support you.