Warner Bros & Amplitude

Founded in 1923, Warner Bros is one of the Big Five major American film studios and has emerged as a leader in a number of industries. A lot has changed over that time, including consumers' expectations from a growing number of digital products. Learn how Amplitude's platform's powerful combination of Product Analytics, Customer Data Governance, and Behavioral Targeting can help Warner Bros stay in front and continue to grow.

"We use Amplitude to track top line metrics, but the real power of it is going deep. Doing further analysis on a critical user path we found that converted versus non-converted users had a 2x difference in retention."

Alex Tew, Founder & CEO, Calm

Learn how Calm uses Amplitude to increase retention and LTV

With Amplitude, Calm developed a deeper understanding of user behavior and increased user retention 3x by prioritizing one feature: meditation reminders.

Read Calm's case study

Generate high impact hypotheses

Uncover growth opportunities automatically with a 360° view of behavior across your customer interaction layer. Surface behaviors that are best linked to conversion.

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Experiment & rapidly learn

Interpret results instantly from any experiment within the context of your complete customer journey. Assess the downstream impact on retention, engagement, and key cohorts.

Amplify winning feature & campaign ideas

Leverage complex behavioral cohorts built in Amplitude to drive targeted campaigns in marketing automation and personalization tools. Double down on features that will most improve customer engagement.

Broadcast impact to generate new hypotheses

Share insights and analyses automatically when new releases are detected. Create a permanent timeline of impact from past releases for your team so they know what’s working.

Put Amplitude’s product intelligence platform to work for your product


Democratize access to product data and metrics with easy-to-use and collaborative analytics.


Utilize behavioral reporting to see how users interact with your product.


Get instant, meaningful insights into what is and isn't working with a real-time platform.


Improve critical metrics like conversion and retention to drive revenue and impact for your company.