Amplitude vs. Google Analytics 4
Trade in your Google migration blues for Amplitude blue. Get deeper insights, better choices, and more privacy with Amplitude’s complete platform.
Why marketing & product teams choose Amplitude
You need to deliver personalized digital experiences, but GA4 just isn’t cutting it.
Amplitude
Easy self-service for any user
Capture and understand the full customer journey
Connect to major ad platforms and marketing tools
Data governance ensures accurate data
Take action with targeted experiments & messaging
Committed to user privacy
Best-in-class customer support
GA4 and GA 360
Forced to rely on BigQuery for deeper insights
Point solution focused on web and Ads performance
Limited functionality outside the Google ecosystem
Inconsistent data across GA4, BigQuery, etc
Limited “action layer” outside of Google Ads
Challenges around HIPAA, GDPR, and more
Inconsistent support
Learn how our platform can drive growth
By consolidating onto one unified platform, you’ll save resources and get access to reliable data and analytics that anyone on your team can use to drive growth.
See how your team can reduce total cost of ownership by consolidating point solutions like Mixpanel to Amplitude’s single source of truth.
Analytics isn’t effective if you can’t trust the numbers. See how Amplitude takes a governance-first approach to ensure accuracy.
Amplitude Made Easy includes AI, Autocapture, and insights from data leaders to make analytics radically simple to set up and use.
“In contrast to Google Analytics’ constraints and shortfalls, Amplitude is 100% flexible. It would allow us to … define events the way we want without the erratic and oftentimes unfortunate product roadmap GA4 has.”
Category Leaders Choose Amplitude
An easy migration to Amplitude unlocked richer data and deeper insights for Unity Technologies.
Amplitude helped MercadoLibre overcome GA4’s limitations and improve customers’ shopping experience
Brainly went from clunky point solutions to a connected platform, enabling a data-driven culture at scale
Google Analytics to Amplitude Migration Guide
A roadmap and resources for navigating your migration
Uncover the top 7 reasons leading organizations choose Amplitude over Google Analytics. Get the comparison guide
Learn the key differences between Google Analytics and Amplitude and how you can migrate from GA to Amplitude with ease with Adam Greco.
Make the switch from Google Analytics to Amplitude with our step-by-step migration roadmap.
Explore how consolidating your data stack into a single platform can provide your teams with a full view of the customer journey.
In this three video series, get an expert comparison of Google Analytics vs. Amplitude, no sugar coating.
“Since using Amplitude, we’ve more than 10x’d the number of employees accessing data on their own … This collective curiosity—we didn’t have this culture back when we were using Google Analytics.”
Analytics for your whole organization
Amplitude helps every team to uncover data-driven insights and take direct action.
Go beyond acquisition to earn customers for life.
Amplitude gives marketers self-service insights into which campaigns and channels drive the most value.
Build better digital products and fuel faster growth.
Get a complete view of your users’ behavior and insight into what drives adoption, engagement, and conversion.
Fuel growth with self-serve data you can trust.
Make trusted data accessible to everyone. Empower teams with self-service insights to collaborate, act fast, create profitable products, and improve experiences.
See the impact of every release in real time.
Deliver experiences customers love with feature management powered by real-time insights. Ship faster, proactively find bugs, and drive more impact.
Join hundreds of category leaders that have made the switch to Amplitude
Get started with Amplitude
Leading companies use digital analytics to deliver best-in-class customer experiences. offers a complete view of the customer journey to help you do just that.