One Expert, No Fluff
Each month, we bring in one expert to go deep into how they operate, share stories of triumph, and are equally vulnerable about failure. Come to learn, share your own experiences, and connect with people who are going through similar challenges.
Watch Previous AMAs
Check out our growing library of AMAs, where a rotating set of experts open themselves up about one metrics-centric topic and their real experiences. Each session provides unique use case and different take on using analytics to drive growth.
Learn how Mohammed moved his company culture from feature factory to using a North Star metric. He talks about experiments he ran to improve new user activation to 40%. And his journey to shift the company's key metrics from acquisition to retention.
Jorge has an impressive track record, leading Duolingo's product strategy through a period of explosive growth, and helping it become one of the most popular language learning platforms worldwide. He has vast experience in driving growth and experimentation. Watch his AMA as he shares his story igniting growth at Duolingo.
Having a free tier "unlocks" acquisition, can reduce marketing spend and much more. But it's not something you "just add" to your pricing page – it's a massive, cross-functional undertaking. Hear from Japna Sethi, head of Growth at Productboard, as she shares how she built the business case and got buy-in, how she experimented her way into it, and what she learned along the way.
Head of Product at Jua.ai, Leah Tharin takes us on her journey of being an AI product leader. Get an inside look at how she approaches skills to invest in, identifying niches to experiment in, and how to nail retention.
Co-founder and CEO of Kapwing, Julia Enthoven is an incredible leader that also plays at every level. Learn how she operates and what she's learned building with AI. We dive deep into launch plans, selecting AI vendors, and how to Julia thinks about delivering value to customers while capitalizing on the incredible consumer demand for AI products.
Co-founders of Userflow, Esben Friis-Jensen and Sebastian Seilund play a delicate game of balancing current market demands with driving real revenue outcomes. Fortunately, the insatiable appetite for AI proved to be more than just another shiny object for the Userflow team. Learn how Esben and Sebastian brought a new AI feature to market that played perfectly into improving customer retention and increased value for users.
Your Cohort Community team
Meet your dedicated Cohort Community team available to you before, during, and after our AMAs.
- Can be found hanging out in the Amplitude Slack community
- Expert in all things PLG and Growth Marketing
- Maniacal about data-driven decisions and fixing things ðŸ›
- Always hanging out in the Amplitude Slack community
- Obsessed with brainstorming and running experiments
- Reformed linear activity marketer (but still loves acquisition)
- Can also be reached at esther@amplitude.com