Product managers are being asked to do more with less — ship faster, spot the right opportunities, and prove outcomes with data. AI is quickly becoming a powerful co-pilot in that journey. This is the second session in our AI Amplified live webinar series, built for product teams who want to move from AI experimentation to AI that actually delivers.

In this session, product coaches Raz and Ana from JustMad explore practical AI use cases across the product lifecycle — from discovery and prioritization to experimentation and iteration.

You’ll leave with concrete ideas for how AI can augment your PM workflows, reduce busywork, and help your team design more personalized product experiences that keep users coming back.

What you'll learn:

• Where AI delivers real value in the product lifecycle, and how to move from gut feel to data-backed decisions without slowing your team down
• Concrete examples of AI-powered product experiences that improve activation, in-product guidance, engagement, and long-term retention
• How to combine behavioral data, journey insights, and qualitative feedback to uncover the moments that matter most — and design smarter interventions around them
• How to connect AI-driven insights to instrumentation, experimentation, and impact measurement using Amplitude