On-Demand Series

The Onboarding Lab Featuring Simplehuman, Reforge, and Loom

Watch now

Hosts

Kate Syuma
Kate Syuma

Growth Advisor, ex-Miro, Growthmates

Phil Vander Broek
Phil Vander Broek

Design Manager, AI, Airtable

Real Onboarding Lessons from Superhuman, Reforge, and Loom

Discover how product and growth leaders at Superhuman, Reforge, and Loom designed, tested, and evolved their onboarding experiences. In each insight-packed video, you'll hear what they built, why they built it, what they measured, and the results they achieved—so you can apply the takeaways directly to your product onboarding experience.

What you'll learn:

  • How Superhuman improved activation by 17% with a synthetic inbox
  • Why Reforge reduced onboarding steps by 80% and saw a 25% boost in satisfaction
  • How Loom used AI and behavioral nudges to drive video engagement

Access the full series now to learn what really drives activation.