On-Demand Series
The Onboarding Lab Featuring Simplehuman, Reforge, and Loom
Watch now
On-Demand Series
The Onboarding Lab Featuring Simplehuman, Reforge, and Loom
Hosts

Kate Syuma
Growth Advisor, ex-Miro, Growthmates

Phil Vander Broek
Design Manager, AI, Airtable
Real Onboarding Lessons from Superhuman, Reforge, and Loom
Discover how product and growth leaders at Superhuman, Reforge, and Loom designed, tested, and evolved their onboarding experiences. In each insight-packed video, you'll hear what they built, why they built it, what they measured, and the results they achieved—so you can apply the takeaways directly to your product onboarding experience.
What you'll learn:
- How Superhuman improved activation by 17% with a synthetic inbox
- Why Reforge reduced onboarding steps by 80% and saw a 25% boost in satisfaction
- How Loom used AI and behavioral nudges to drive video engagement
Access the full series now to learn what really drives activation.