Transform Data into Customer Delight
Optimize every touchpoint of your user experience using the Amplitude solution for Ecommerce analytics. Drive acquisition, conversion, and retention across channels with fast answers to any growth question.
Top retailers grow faster with Amplitude
All your data. One fully-integrated retail solution.
Use one source of customer truth to measure cross-channel performance, connect the dots between campaigns and actions, and improve experiences.
Make data-driven decisions in real-time using self-serve tools and experiments that give teams easy access to deep insights with just a few clicks.
Get key insights—sales drivers, milestones, cart tweaks—so you can take action with targeted promotions and never miss a growth opportunity.
Calculate the ROI of using Amplitude
In under five minutes, create a custom calculation to see the potential impact on your organization when you use Amplitude. Powered by Forrester, this calculator makes it easy to determine what you can save when consolidating and driving self-service analytics and, more importantly, what it could mean for your acquisition, monetization, and retention objectives.
Clear insights into any retail challenge
Track your performance across channels using top-rated analytics to get a clear picture of how to maximize your marketing spend.
Meaningfully personalize any touchpoint with self-serve insights, using built-in Cart Analysis to streamline your checkout flow.
See the favorite paths and features of repeat customers, optimizing and promoting what’s working to increase app and site usage.
Identify your best customers and what they like, experimenting with new experiences that boost repeat purchasing and lifetime value.
Answer any growth question with a click
See where users convert
See how users navigate a certain path to identify conversion drivers and key touchpoints, and improve your experience one funnel at a time. Answer questions like:
- Where do people drop off?
- What is the average time to first purchase?
- Which users are new and which are returning?
Boost upsells and cross-sells
Increase shopper conversion with personalized experiences based on behavioral insights.
- Deliver timely banners about relevant offers, upgrades, and promotions.
- Encourage key shopping behaviors with personalized conversion paths.
- Test targeted messages to increase transactions and revenue.
Curb cart abandonment
Compare behaviors in checkout to see who and what converts best, where to adjust, and how to boost average order value and upsells. Discover:
- Where do buyers drop out or get stuck?
- What are your top product categories?
- What are your trending product combinations?
Walk the customer journey
Explore every user flow at once in a single visual timeline. See events in sequence, how marketing impacts behavior, and where you can personalize to drive growth. Discover:
- Who are your power users and what traits do they share?
- What are the most common paths to purchase?
- Which ads and campaigns convert best?
See who returns, and how often
Segment and learn which groups, actions, and pathways are most correlated with customer loyalty. Group users as new, active, resurrected, or churned. Discover:
- What features predict loyalty?
- Who returns after a specific event, and how often?
- What are the shared traits of your high-value audiences?
Personalize at scale
Leverage first-party data to build precise audience lists that sync with your stack in real-time for accurate insights, automated campaign targeting, and much more. Discover:
- Who should you target with what messaging?
- What touchpoints are worth personalizing?
- Where do users feel friction?
Find your best channels and campaigns
Compare user behaviors to real-time metrics like marketing spend and lifetime value for quick insights into key questions, including:
- What are your customer acquisition costs?
- What are your best-performing channels?
- Which campaigns are driving customer loyalty?
“We’ve been able to reduce our acquisition costs by 30% while also increasing first-time orders by 10%. We could not have achieved those results without Amplitude Audiences.”
Ecommerce analytics without the challenges
Helpful Resources
Get started with Ecommerce analytics
Provide the best purchasing experience for your customers with the leading ecommerce analytics solution. Start right away when you create a free account with instant access to our top features.
Frequently asked questions
Yes, Amplitude offers , with more on the way. For example, our turnkey integrations include CRM platforms like Salesforce and Hubspot, marketing platforms like Marketo, Braze, and Mailchimp, as well as ad platforms like Facebook and Google Ads.
Analytics allow you to measure business performance, identify areas of improvement, and use actionable insights to optimize your customer experience. For example, you might want to , , or create a new product offering based on customer behavior. Analytics platforms are the best way to learn what customers want, so you can better drive conversions, loyalty, and ROI.
Amplitude lets you track and measure real-time data from the entire omnichannel customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and many more. Every unique data point combines in Amplitude to give you a 360-degree view of your customers.
Amplitude offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from . If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.