Amplitude for Ecommerce, Step by Step
Watch Timo Dechau’s masterclass in setting up digital analytics to understand your customer journey and convert and retain more shoppers.
How to switch from Google Analytics, set up the Amplitude SDK, define your first events, and start reporting on campaigns.
How to add ecommerce events, analyze the core funnel for friction, and understand customer retention.
How to plan, run, and analyze experiments to reduce checkout friction and cart abandonment.
How to use cohorts to understand different customer segments and sync cohorts to popular marketing platforms for targeted campaigns.
How to connect data from a data warehouse, such as Snowflake, to enable sophisticated self-serve analyses.
Meet the experts
About Timo Dechau
In his first eight years in the digital landscape, Timo learned firsthand the crucial role of reliable data in driving speed and informed decisions. For the past eight years, he’s been dedicated to creating, maintaining, refactoring, and simplifying data stacks for diverse companies—from startups to DAX-listed entities. His constant pursuit: finding the optimal path for time-to-value while ensuring the unwavering reliability of data.
He now teaches the ins and outs of data & tracking design to everyone who visits Deepskydata.com.
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Principal Product Manager, Amplitude
Co-founder, Clarify | Former Director of Product, Amplitude
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Get started with Amplitude
Provide the best purchasing experience for your customers with the leading ecommerce analytics solution. Start right away when you create a free account with instant access to our top features.