Customers and partners have important questions about UA sunsetting and GA4 forced migration. To help our customers and the broader digital analytics community, we’ve teamed up with McGaw.io to discuss how to navigate this significant change.

Topics will include:

• Why did Google change to Google Analytics 4?
• Should I migrate to GA4? What does that involve?
• Is GA4 ready for prime time?
• Should I be worried about Google’s privacy/legal issues in Europe?

McGaw.io is a Marketing Technology and Marketing Analytics consultancy that supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, A/B testing, and marketing operations. Deriving insights from these technical efforts, McGaw will also inform and execute growth strategies that routinely move the needle for clients.