AI is transforming digital products, but adding scattered features isn't enough. The real opportunity lies in redesigning your digital experience strategy around how AI actually creates value. This is the first in our new AI Amplified live webinar series — built for teams who want to move from AI experimentation to AI that delivers.

In this session, product coaches Raz and Ana from Just Mad explore how product teams can move beyond the hype and use AI to amplify user value, accelerate decision-making, and drive measurable growth. You'll leave knowing how to identify high-impact AI opportunities across the user journey — and how to connect them to outcomes that matter to the business.

What You'll Learn

• How to separate genuine AI opportunity from hype — and why most teams get this wrong
• Why scattered AI features fail, and what value amplification looks like instead
• The hidden bottleneck slowing product teams: insight and decision-making
• A simple framework to identify and validate high-impact AI opportunities across the user journey
• Real-world examples of AI done right — and the patterns behind them

Demo: Using Real-Time Behaviour Data to Show AI ROI in Digital Experience

What does AI ROI actually look like when the pressure is on? Simon Rumble, Senior Solutions Engineer at Amplitude, answers that—using real-time behavioural data to work through a scenario your team will immediately recognise, and showing exactly how impact gets measured.