Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

• On-Demand: Optimize for Retention
• On-Demand: Driving Customer Engagement
• On-Demand: Amplitude Demo

In this second session, Driving Customer Engagement, attendees will learn:

• What product-led growth means and why it matters
• Why new user activation and engagement are key to your product strategy
• How to focus your product team to find new ways to deliver value to your users