How can you measure engagement in a way that predicts retention and revenue?

In this webinar, AppFire’s Lead Data Analyst for Product-Led Growth, Claudia Canamas, shares the engagement engine her team built and scaled across a large B2B portfolio, using Amplitude as the source of truth.

You’ll learn how to:

• Define value-driving retention events
• Use a usage interval chart to find your product’s natural usage frequency
• Turn insights into clear engagement states
• Connect engagement to retention and revenue, and use it as a success metric for experiments, lifecycle programs, and win-back motions

Whether you manage one product or a full portfolio, you’ll walk away with a concrete, repeatable framework you can implement directly in Amplitude.

This webinar is perfect for:

• Product managers and product leaders
• Growth and lifecycle teams
• Data and product analysts who own metrics and reporting