Engagement is the heartbeat of product growth, and the rules are shifting fast. With AI, teams can now deliver personalized, adaptive, and truly sticky experiences that bring users back again and again.

In this webinar, we’ll be taking an in-depth look at designing engagement strategies that delight users and drive sustainable growth. Learn how to balance personalization, trust, and business impact in real product environments, and see what great engagement looks like in action.

Join product coaches Raz and Ana from Just Mad as they guide you through:

✅ Why AI is reshaping engagement and what it means for product teams

✅ How to identify the moments that matter most in the user journey, including a live look at Amplitude Session Replay

✅ Practical ways to design engagement loops that scale as your product evolves


✅ Examples of AI-powered experiences that boost adoption and retention