Description: After a successful closed beta, approvals is going GA. • Customers can now require peer approvals or approval by a limited number of users for their projects. • When enabled, approvals are required to: ◦ Start or schedule flags and experiments ◦ Apply changes to critical fields in live flags and experiments.

Why: • As more teams adopt experimentation, the need to ensure quality and oversight grows. Without an approval mechanism, companies face coordination issues, last-minute surprises, and a lack of accountability. This is especially critical in regulated industries or high-stakes product areas. • This was a highly requested feature by experiment customers.

Where: Set up approvals in Org Settings > Experiment > Approvals.

When: This will be released this afternoon for all Growth and Enterprise Experiment customers.

Useful Resources: Help docs.