Engagement is more than just a buzzword — it’s the heartbeat of successful products. In this interactive workshop, we’ll explore the science and strategy behind keeping users consistently engaged and moving up the value curve.

Join product coaches Raz and Ana from Just Mad as they guide you through proven frameworks to analyze, act, and amplify customer engagement.

You’ll learn how to:

✅ Decode the different engagement states

✅ Apply four core engagement strategies

✅ Brainstorm high-impact tactics to retain and excite users

✅ Identify and seize engagement opportunities

✅ Design resurrection plans to win back inactive users

🧠 Expect real examples, group exercises, and plenty of Aha! moments.