Bringing a new product to market is no easy feat - especially when data is scarce. Join us for a Coffee Chat with Carmen Tale, Growth Strategy Analyst at Salt Bank, where we’ll discuss how Salt Bank successfully launched its app, built momentum, and used data to drive product decisions.

In this session, we’ll hear about:

• The Pre-Launch - how Salt Bank generated massive buzz with a high-covering waitlist and referral strategy
• Navigating Limited Data - how to make key decisions when you don’t have a full dataset during the early stages of product build
• Experimentation - how the team prioritized onboarding improvements and new features while aligning with stakeholders
• Key Lessons From the 1st Year - what worked and what didn’t when optimizing for acquisition, onboarding, and engagement