Description: Visually edit, add custom code, or split traffic to different URLs with a new product: Amplitude Web Experiment. Customers can create experiments with a no-code visual editor and start running A/B tests faster and more easily.

Amplitude Web Experiment GA Features include: • Visual Experiment Editor • Audience Targeting • Page Targeting • Change management

Why: Growth and Marketing teams are looking for a simple, no-code way to run experiments on their websites and landing pages to drive conversion. Web Experiment is the number one requested feature for experiments.

Where: Create an Experiment > Web

Who: Available for all plans, requires an upgrade to Growth to get advanced features.

Additional Resources: Demo: https://amplitude.wistia.com/medias/sly2tuas56 Docs: https://amplitude.com/docs/web-experiment/set-up-a-web-experiment