LoginSign Up
Connect testing strategy to business goals

7-Step Experimentation Framework

Get our step-by-step testing framework.

Use this worksheet to run better experiments and accelerate growth.

Experimentation Worksheet
[@portabletext/react] Unknown block type "image", specify a component for it in the `components.types` prop

With increasing pressure to drive growth, experimentation can help you make better decisions, faster.

That’s a good thing—in theory. But just because you can test something doesn’t mean you should. So, how do you know when to test and when not to?

Our 7-Step Experimentation Framework can help. Designed by growth expert Elena Verna, this framework guides you through the process of aligning your experimentation program with business growth by:

  • Defining a growth lever and customer problem
  • Developing a hypothesis with solutions and key metrics
  • Crafting an experiment statement to guide your test

Learn a proven method for creating better tests that help you fuel conversions and growth.