Set product strategy for growth
Track a clear product North Star metric to align the team on strategy, communicate the product organizations’ impact and progress to the rest of the company, and hold PMs accountable to growing business outcomes.
Understand
Instantly visualize how users engage with your product.
Measure
Measure the impact of experiments and test new ideas.
Accelerate
Increase the speed of decisions and innovation to grow.
Understand how users behave in your product
Granularly understand how users behave in your product. Where do they come from, what features do they engage with, and why do they come back?
Measure the impact of experiments and new releases
With self-serve product analysis, you can track the impact of your features without depending on an analyst for help.
Accelerate pace of iteration, innovation and decision making
Track a clear north star metric and discuss how it's impacted by every product change and experiment.

Learn how Cisco uses Amplitude to drive growth
Everyone from startups to Fortune 100 companies use Product Analytics to inform and execute their product strategy. Companies like Cisco have adopted a modern product stack with Amplitude at its foundation to execute a data-driven product strategy. This helps them experiment and personalize their digital businesses to accelerate growth.
Jumpstart your product strategy with these resources
Amplitude helps teams build better products
Track
Democratize access to product data and metrics with easy-to-use and collaborative analytics.
Understand
Utilize behavioral reporting to see how users interact with your product.
Accelerate
Get instant, meaningful insights into what is and isn't working with a real-time platform.
Grow
Improve critical metrics like conversion and retention to drive revenue and impact for your company.
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