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Identify users who have funded their account (minimum $100 deposit) but have not placed a trade within 30 days of funding. For this cohort: (1) show the size and growth trend over the last 6 months, (2) identify the most common last action before 30-day inactivity, (3) recommend a re-engagement sequence (push notification, in-app message, or email) with copy tailored to their stated investment interest at signup. Track re-engagement rate as users who place a first trade within 14 days of receiving the campaign.
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