Leverage data and metrics to calibrate your growth efforts

Every day, Product Managers and Leaders navigate a complex landscape of evolving requirements, new features, shifting roadmaps, and a constant stream of innovative ideas. Making sense of all these moving parts and driving meaningful results is not easy — that’s why truly successful product organizations need a way to consistently make the right decisions, at the right time.

How do you determine which metrics truly contribute to product success? We hear this question a lot, and the truth is that without a clear understanding of the key metrics, prioritizing your growth initiatives and aligning your team can become a daunting task.

This hands-on workshop is perfect for product managers looking to establish data-informed best practices in their organization and build a culture where the right data leads to the right insights, and the right insights lead to the right actions.

In this session, you will learn about:

• The North Star Metric — the one critical retention metric that aligns your entire team and quantifies how your product creates value for customers
• KPI Trees — a powerful artifact that helps you prioritize the business and product KPIs that matter most and clearly outlines the relationships between them and your available growth levers
• Metric Maps — an outline of supporting metrics, events, and properties, laid out along your product experience, that helps you take a solid step toward data instrumentation
• Growth Models — a quantitative representation of how your product grows, which allows your teams to simulate growth scenarios easily and prioritize critical initiatives

This an interactive workshop, and you’ll get the chance to go beyond the theory and apply these concepts on your own product. You will work on identifying a candidate North Star Metric, build the foundation of your KPI Tree and draft your very own Metric Map.

You will also get the chance to connect with peers, exchange ideas and success stories, and address any important questions around product strategy, growth and metrics.

Agenda:
9h-9h30 - Arrival and welcome, grab some breakfast with us!
9h30-10h - Intro to the workshop
10h-11h - Workshop: an effective growth calibration framework for your team
11h-11h30 - Wrap up and final questions

Event location:
Wellio Miromesnil
11 avenue Delcassé, 75008, Paris

Why Attend?

This an interactive workshop, and you’ll get the chance to go beyond the theory and apply these concepts on your own product. You will work on identifying a candidate North Star Metric, build the foundation of your KPI Tree and draft your very own Metric Map.

You will also get the chance to connect with peers, exchange ideas and success stories, and address any important questions around product strategy, growth and metrics.

Meet your product coaches & facilitators:

Ana Oarga and Raz Burciu, founders of JustMad, a global product & design consultancy that partners with industry leaders such as Miro, Bumble, SAP, UiPath and Personio and helps them calibrate their strategy and create amazing customer experiences. Using their proven methods, Ana and Raz help product teams find clarity, run collaborative workshops and assist organizations in unlocking their growth potential.