Product analytics are powerful tools to make better products—if you have the right data. Enter event tracking plans. Tracking plans are living documents that contain all the information related to the data you gather about your customers when they interact with your product. Tracking plans offer the following benefits:

• Ease of implementation: Tracking plans maintain a repository of what data needs to be tracked, and specify where the data comes from, the tools and systems where the data needs to be sent, and who is responsible for the implementation.
  
• Quick reference: Tracking plans enable teams to know the meaning and purpose of each event or property, making it easy to analyze and act upon that data.
  
• Knowledge transfer: Tracking plans can help organizations avoid the many challenges of project hand-offs or employee onboarding by making it easy for new team members to quickly get up to speed on past implementations.

Get started today with Amplitude’s free event tracking plan template, the product of more than a hundred hours of work and countless iterations.