The future of PM: Building AI products
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The future of PM: Building AI products

Product Marketing Director, Amplitude

Amplitude

Senior Product Manager, Amplitude
Join two Amplitude practitioners as they dive into the future of AI and product building. Jacob Newman leads Amplitude's agents and MCP products, and he’ll walk through what it took to build AI products. Senior PM Ilankir Matungulu has rebuilt his workflow around AI tools, and will walk us through the workflows that have replaced his old playbook. Plan for a 30-minute deep dive into what broke, what they had to rethink, and the eval-based approach their team now uses to ship AI reliably at scale.
Show up live to learn:
- How we designed for user trust. Adoption stalled until the team stopped chasing "magic" and started building for steerability and transparent reasoning. There's a repeatable pattern here worth stealing.
- Where AI adoption actually came from. It wasn't a new feature; it was putting agents inside workflows that users already lived in. This session covers how to think about distribution as a product decision.
- How to build and use an eval bank as a living product spec that your whole team can work from.
When you register, you’ll have the option to submit a question to get answered live. We’d love to hear if there’s something specific you'd like to learn more about.