Nir Eyal, award-winning author of Hooked and guest speaker, describes how digital products can retain customers and decrease churn by getting them to form habits. The four-phase process creates an emotional association with your product, prompting customers to use it even without continuous marketing, ads, or other external triggers.

By the end of this expert-led session, you’ll understand how to:

• Increase retention by creating habit-forming products
• Tailor your strategy based on the triggers and actions that hook users
• Analyze your full customer journey and maximize engagement