Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks, and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels and instead as the complete customer journey.

• On-Demand: Optimize for Retention
• On-Demand: Driving Customer Engagement
• On-Demand: Amplitude Demo

In this third and final session, attendees will learn why 40,000 digital products use the #1 Product Analytics solution.

During this demo, we'll run through a workflow from the perspective of digital leaders and product managers at Amplifit, a fictitious fitness chain. They are looking to optimize the customer experience within their app.

You'll see first-hand how Amplitude enables this team to:

• Test what matters — deliver the best experience using data
• Identify opportunities to increase user conversion
• Improve personalization to drive revenue