Purchase Conversion Rate Chart

How many visitors end up making a purchase?
Calculate the conversion rate of visitors into purchasers, providing insights into shop effectiveness and customer conversion pathways. Valuable for shop owners, marketers, and analysts aiming to optimize conversion strategies.

About this template

This chart is for teams in the eCommerce industry.

Marketing and growth teams use this chart to measure the percentage of users who complete purchases out of total visitors. This helps evaluate the effectiveness of marketing campaigns and identify areas for improvement in the checkout process.

This chart template is a part of Amplitude’s template library, which compiles multiple charts, like this Purchase Conversion Rate Chart, into a . We have other that you can use to get more insights from your product.

How this template works

Unlock the full potential of your data with our step-by-step template.
1. Click "Try it in Amplitude" if you have sufficient data in an Amplitude account, or click "View chart in demo".
2. Replace the dashboard's placeholder content with your own events by clicking on the event names within the "Events" panel and selecting from the menu.
3. Save the chart and share it with your team.
About Amplitude
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people use their products, they can deliver better experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2.
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Purchase Conversion Rate Chart
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Frequently Asked Questions

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

Yes, Amplitude is free to get started. Our includes up to 50K MTUs, out-of-the-box and templates, , , and more—all at no cost.

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