Understanding User Behavior
Learn how to analyze retention, optimize conversion funnels, and segment user behavior to answer key product questions, map journeys, and drive engagement. This guide will help you turn data into decisions that fuel growth.
Track Engagement Metrics
Understand the core metrics that reflect how users interact with your product. By tracking sessions, active users, and feature engagement, you’ll build a foundation for deeper insights and uncover patterns in user behavior.
Get a baseline understanding of user engagement by analyzing session metrics with Amplitude’s User Sessions chart.
This article helps you use legacy metrics to enhance your analyses
Get clarity on how Amplitude defines a session—and how session-based metrics help you track user engagement.
Analyze Retention Patterns
Retention analysis reveals whether users continue to find value in your product. Learn how to measure retention over time, identify drop-off points, and design strategies that keep users coming back.
How to effectively analyze user retention using Amplitude's retention charts.
Learn how to set up and customize retention analyses—whether you’re measuring new user engagement, campaign impact, or ongoing feature usage.
Learn how to customize the chart with key events and usage intervals to track engagement and churn patterns
Read the discussion on how to calculate retention based on two events.
Optimize Conversion Funnels
Pinpoint where users drop off in critical flows—such as sign-up, onboarding, or checkout. Learn how to map and optimize funnels to improve conversion rates and remove friction from the user journey.
Learn how to analyze the time to convert by step.
Learn how to measure conversion by acquisition source using Amplitude, specifically focusing on tracking user behavior in a sticky note application example.
Learn how to combine events in funnel charts.
Learn how to compare events in funnel charts.
Compare by Users & Sessions
Not all users engage the same way. Explore how session behaviors—like frequency, depth, and duration—differ across user groups, helping you identify key engagement patterns and tailor experiences accordingly.
Learn how to analyze user session charts in Amplitude, covering key metrics and concepts related to session analysis.
Get clarity on Cohort Comparison in Amplitude.
Learn how to analyze user journeys using event properties.
Mapping the User Journey
Visualize how users navigate your product from start to finish. Mapping user journeys helps you understand common paths, friction points, and high-impact moments that shape the customer experience.
Understand the paths users take, and why they convert.
Learn how to discover and confirm paths users take within your product by using the Journeys chart.
Decide whether to use a predefined-flow Funnel or an exploratory Journeys chart before slicing data.
Understand and use the Journeys visualizations.
Identifying High-Value Users & Behaviors
Discover your most valuable users—and the behaviors that set them apart. Identifying high-value actions and user cohorts enables you to prioritize features, guide marketing, and drive long-term success.
Learn the most fundamental features of Amplitude Analytics, including cohorts.
Learn how to create nuanced user groups in Amplitude, and use those groups to deepen your understanding of how different types of users engage with your product.
Examine the exact moment in the customer journey that converts new users into high-value customers. Then, create monitoring that surfaces high-value users to build look-a-like audiences.
Anas Farah, Business Intelligence Analyst at Square, shared insights on how he builds cohorts, identifies opportunities, applies five use cases from his work, and measures team results.
Personalizing and Targeting Based on Behavior
Turn insights into action by personalizing experiences and campaigns based on user behavior. Learn how to tailor messaging, content, and features to deliver value at every step of the user journey.
Find the right resources to plan and execute an effective personalization campaign.
How to sync audiences to downstream destinations.
Learn how a growth product manager at Amplifile uses Amplitude to boost onboarding by guiding new users to upload their first file.
Discover how to use Amplitude Surveys and Guides together to reduce churn and support users in moments of confusion.
Ready to keep learning?
Learn how to build a solid foundation for reliable analytics.