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Campaign-to-activation report
Connects campaign traffic to what it actually did after landing, comparing activation and early retention by source so analysts see which campaigns bring users who stick.
Trigger
Scheduled weekly
Instructions
Create a custom agent: Campaign-to-Activation Report. Every Monday, compare activation rate and 7-day retention by campaign source in Amplitude for users who arrived in the last week, and post a summary to Slack ranking sources by activation.
Tags
Use case: Funnel & activation analysisTool: AmplitudeTool: SlackTrigger: Schedule
Outcome
Marketing stops optimizing for traffic volume and starts optimizing for traffic that activates, because every campaign source gets judged on what users did after the click, not just the click.