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Conversion path drop-off by source
Cuts your signup funnel by acquisition source each week to show which channels send traffic that converts and which send traffic that bounces.
Trigger
Scheduled weekly
Instructions
Create a custom agent: Conversion Path Drop-Off by Source. Every Monday, break down our signup funnel by acquisition source in Amplitude, show where each source drops off, and post to Slack the sources with the steepest drop-off versus the prior week.
Tags
Use case: Funnel & activation analysisTool: AmplitudeTool: SlackTrigger: Schedule
Outcome
Marketing sees not just which channels send volume but which send users who make it through signup, so spend shifts toward sources that convert instead of sources that just fill the top of the funnel.