Do you care about growth? Growth of your business, growth of your customer base and growth of your revenue? Then you should care about user retention.
Without retention, your product is a leaky bucket; you can invest as much as you can into user acquisition, and yet still have no long term users, which means no sustainable growth and no means to generate revenue.
One of the major challenges that technology startups will face is scaling up effectively and efficiently. As your user base doubles or triples, how do you ensure that your services still run smoothly and deliver the same user experience? How do you maintain performance while being cost-efficient? Here at Amplitude, our customers have tracked more events in the past year than in the first 3 years of our company combined. As we and our customers grow, we need to continue providing the same if not better service across our platform. Previously, we explained how Nova, our distributed query engine, searches through billions of events and answers 95% of queries in less than 3 seconds. In this blog post, we will focus on our data processing pipeline that ingests and prepares event data for Nova, and explain how we stay cost-effective while our event volume multiplies.
You cannot talk about marketing in the 21st century without mentioning HubSpot (NYSE: HUBS). The Boston-based enterprise defined the marketing strategy that has become table stakes for any company: ‘inbound marketing.’ Today, more than 30,000 businesses use HubSpot’s suite of marketing and sales software products. Continue reading
Their name says it all, power users. Users with power. They use your product regularly and as a result, know it inside and out. If your product has special features, they know about them and use them religiously. If your product needs an update or two, power users will let you know.
They’re your most engaged users, which make them valuable. They reach out to you first and give you feedback. Unlike average users who wait to hear from you, power users leave comments, in-app reviews and email you.
But just because you receive an outpouring of feedback from them, doesn’t mean you’re at their beck and call. They’re important, but they shouldn’t dictate everything you do.
This month we’re very excited to announce “Collaboration” which allows Amplitude users to favorite charts and even leave comments. In this product update, you will find updates on:
- Launching: Collaboration
- ️ Charts
- Feature Improvements
- Dashboards: Add Cohorts, Pathfinder, and Compass reports
- Browse Charts: Bookmarks
- Data Table: Sort By Table Summary Column
- All Charts: Custom Legends
- Microscope: for Holding Constant Funnels
- Multiple Metrics in Custom Formula
- Zoom into Charts
Many of the most successful product companies today rely on ‘network effect’ to drive growth, improve product stickiness, and create barriers to entry for competitors.
Even if you’ve never heard of a network effect, it’s likely you’ve been a part of it. Put simply, network effect is the principle that your product becomes more valuable to the user as more people use it, increasing the likelihood of advocacy and user retention.
When Ashley Carroll joined Social Capital, a Palo Alto based venture capital firm, she didn’t aspire to become an investor. Hailing from a tenured career in product management, she was just super passionate about working with startups. “I had become pretty active as a mentor and advisor to various startups and really enjoyed it! It was a nights and weekends hobby, but then I realized that helping entrepreneurs was a lot of what a good investor’s day-to-day entails.”