Mallory Busch is Amplitude’s content marketing manager. A graduate of Northwestern’s Medill School of Journalism, Mallory has worked in web development and audience development at TIME Magazine, Chicago Tribune, and The Texas Tribune. Prior to Amplitude, she spent four years working in content marketing at a Chicago-based startup.
Articles by Mallory Busch
Best Practices
Advice from product leaders about defining a North Star Metric and generating buy-in across an organization
Mallory Busch
Inside Amplitude
In the 2010s, product teams gained access to unprecedented amounts of data. In the 2020s, managing that data will become the foundation to building th...
Mallory Busch
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