Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Understand the full user journey
Web Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Warehouse-native Amplitude
Unlock insights from your data warehouse
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Unite data across teams
Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Understand the full user journey
Web Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Warehouse-native Amplitude
Unlock insights from your data warehouse
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Unite data across teams
Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Understand how your product compares
Benchmarks
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Understand how your product compares
Benchmarks
Pricing
Pricing
Login
Contact sales
Get started
Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
John Cutler
Former Product Evangelist, Amplitude
John Cutler is a former product evangelist and coach at Amplitude. Follow him on Twitter: @johncutlefish
John Cutler
Former Product Evangelist, Amplitude
John Cutler is a former product evangelist and coach at Amplitude. Follow him on Twitter: @johncutlefish
Posts by John
Perspectives
August 3, 2023
7 Steps to Designing a Data-Informed Product Loop
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
Best Practices
June 30, 2022
What Are Vanity Metrics and How to Stop Using Them
Perspectives
June 16, 2022
Scarcity Requires a Renewed Focus on Leverage
Perspectives
April 25, 2022
Minimally Viable Self-Service Product Analytics
Perspectives
March 25, 2022
Words Before Numbers: North Star Statement Exercise
Perspectives
March 7, 2022
Making “Using Data” Easy
Perspectives
February 22, 2022
15 Behaviors of Healthy, Data-Informed Product Teams
Perspectives
August 15, 2021
What Most Companies Get Wrong About Self-Service Analytics
Perspectives
July 13, 2021
Product Lessons Learned: A Conversation with Shreyas Doshi & John Cutler
Perspectives
April 13, 2021
Why VoC Is Not Enough
Perspectives
January 8, 2021
Working Small and Working Together
Perspectives
December 22, 2020
Asking Better Questions
Perspectives
December 15, 2020
The Long Tail of Insights & T-Shaped Instrumentation
Customer Stories
December 11, 2020
40 Questions to Help You Build Your Product Roadmap
Perspectives
December 10, 2020
Learning How to “See” Data
Perspectives
December 4, 2020
Keeping the Customer Domain Front and Center
Perspectives
December 2, 2020
Use a Mixed-Pattern Approach to Instrumenting Your Product
Perspectives
November 20, 2020
Measurement vs. Metrics in Product Analytics Instrumentation
Perspectives
October 28, 2020
The Product Outcomes Formula
Perspectives
August 27, 2020
Are You Shipping Faster than You Learn, or Learning Faster than You Ship?
Perspectives
July 2, 2020
Measuring to Learn vs. Measuring to Conform
Customer Stories
March 26, 2020
Stop Data Snacking
Best Practices
January 23, 2020
50 Questions I Ask PMs About Data and Their Teams
Perspectives
November 5, 2019
Journey to Product Teams (Infographic)
Perspectives
October 10, 2019
Tilting the Playing Field With Joshua Arnold
Perspectives
September 23, 2019
12 Signs You’re Working in a Feature Factory — 3 Years Later
Customer Stories
August 15, 2019
Measuring to Control vs. Measuring to Learn and Improve
Customer Stories
June 19, 2019
Return on (Product) Intelligence
Best Practices
April 18, 2019
Hire More Designers, OK?
Perspectives
April 11, 2019
On Being “Product Led”
Best Practices
April 5, 2019
Creating Flow and Value in Product Development
Customer Stories
February 15, 2019
Do This Now: 8 Ways to Focus your Product Team on Impact, Not Features
Customer Stories
February 6, 2019
The Certainty Trap
Customer Stories
January 24, 2019
Why Outcomes Over Outputs?
Perspectives
November 12, 2018
Holly Hester-Reilly on Product Science and Experimentation
Customer Stories
October 19, 2018
Why Experiment?