Author Archives: Alicia Shiu

About Alicia Shiu

Alicia is a growth marketer at Amplitude, where she works on projects spanning content, website optimization, and the new user experience.

Confirmation Bias product management

Confirmation Bias in Product Management (And How to Avoid It)

Confirmation bias is one of the most pervasive tendencies in human nature.

Bestselling author and professor, Michael Shermer sums up the reason why we are so susceptible to confirmation bias: “Smart people believe weird things because they are skilled at defending beliefs they arrived at for non-smart reasons.”

Confirmation bias is the human tendency to interpret new information as a confirmation of our existing beliefs and ignore it if it challenges our existing beliefs. For example, if you see a glowing object in the night sky and you’re a firm believer in UFOs, you might be convinced you’ve just spotted an alien spacecraft.

The presence of confirmation bias has been well-documented in everything from the 2016 U.S. election to scientific research. And product managing, growth hacking and analytics are definitely not immune to it. Here are some important examples of confirmation bias in product management and analytics and suggestions for how to avoid it.

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Tinybop-cover

Meet the product team that’s using data to shake up apps for kids

Remember the days when online gaming consisted of terrible design and graphics with heavily pixelated characters? Thankfully, technology has improved and those days are behind us.

Launched in 2012, Tinybop is part of a growing market of educational apps for kids. In an age where tech rules, they’ve adapted to the changing landscape to accommodate how children learn and play. Their slogan says it all: Toys for Tomorrow. Continue reading

exponential growth

What Exponential Growth Really Looks Like (And How to Hit It)

Exponential growth is one of the most powerful forces in nature. Here are three quick stories to prove it:

  1. In 1859, an English farmer named Thomas Austin brought 24 rabbits with him to his new home in Australia. As it turns out, they took quite well to the environment down under. Six years later, there were 22 million rabbits all across the continent.
  2. In 1945, a group of physicists split an atom in the New Mexico desert. When they did, two new atoms split. After that, four atoms split—and eight, and sixteen, and thirty-two, and so on, eventually producing the largest explosion then recorded.
  3. In 2004, a social network invented at Harvard was so popular that everyone who joined invited several of their friends. Not wanting to be alone, they all invited their friends too—and so on. Now there’s more than a billion people using it.

Facebook, the Manhattan Project, and Australia’s rabbit infestation were all driven by this one force. Alternately cute (rabbits!) and terrifying (the nuclear bomb), exponential growth can start from what seems like nothing to create huge explosions and worldwide phenomena.

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Amplifying Global Change With the Slack/Amplitude Integration

How Change.org uses Slack’s integration with Amplitude to understand global trends and increase data literacy

Today, we’re excited to announce Amplitude’s integration with Slack Enterprise Grid, enabling teams to communicate and collaborate better with data. Learn how the team at Change.org, the world’s platform for petition starters and supporters, is using the Slack/Amplitude integration to increase data visibility and make better business decisions.

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product analytics + customer

How Product Analytics Will Tell You Which Customers You Should Get Feedback From

Product managers are always getting told to talk to customers more. That’s simple enough to do when you’re first getting started, but gets harder and harder over time. As your customer base gets bigger and the number of things you have to do grows exponentially, picking the right set of customers to talk to becomes a challenge.

“It was easy in the beginning, because we knew most of the people using the tool as we worked on the initial version,” says HubSpot’s Dan Wolchonok.

“As we got bigger, my feelings usually boiled down to these four words: talk to customers more. I think a critical skill, however, is learning how to talk to the right customers.”

To figure out who to talk to, Dan Wolchonok used behavioral analytics to narrow down his customer base. Rather than get a random subset, or allow only the loudest customers to have their voices heard, Wolchonok sought out the exact customers he needed to solve his most pressing product issues.

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how-to-ride-the-wave-of-big-platform

How to Ride the Wave of a Big Platform

As we’ve said time and again, even if you have a great product, simply launching it and hoping for the best won’t get you far. One way to drive engagement and growth is with the help of a platform that already has access to millions of people.

Baremetrics, a subscription analytics service, took this approach when they partnered with Stripe, an online payments platform. For them, timing was everything. They got in at the right time and rode Stripe’s massive wave of popularity to grow their business.

Partnering with Stripe allowed Baremetrics to get out and in front of millions of potential customers. They’re constantly adapting their strategies to keep growing and meeting the needs of their growing customer base.

You can do the same thing to grow if you choose the right platform, partner at the right time and use it to solve customer pain. But don’t stop there, you’ll need to keep looking for opportunities to grow your customer base.

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