Author Archives: Guest

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CXL

5 Cognitive Biases Ruining Your Growth

This is a guest post by Alex Birkett, Growth Marketer, ConversionXL.

ConversionXL, the leading authority on conversion optimization, recently launched their own master academy – ConversionXL Institute. It features a full-suite conversion optimization course designed to bring you from zero to hero (and the certification to prove it). Sign up now and start increasing revenues/sign-ups/conversions today!


As data-driven as we try to be, all organizations are essentially and necessarily human-driven. And humans, naturally, are riddled with irrationality and biases.

No one is exempt. And while you can’t totally avoid biases, just being aware of them and vigilant can help you mitigate the downsides. Besides, if you’re not aware that you’re biased, that’s simply your Bias Blind Spot.

The biggest problem with biases is that they work under the radar. You can think you’re making data-driven decisions while totally messing up. This is bad because your confidence increases even while driving decisions based on inaccurate inferences.

So to help you recognize some of the most common biases that afflict analytics, optimization, and growth, we’ll outline five biases and what to do about them. They are as follows:

  1. The Narrative Fallacy
  2. Confirmation Bias
  3. Dunning-Kruger Effect
  4. Backfire Effect
  5. Bandwagon Effect

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Hiten Post

What We Learned About SaaS Sites From 30 Hours Of User Testing Data

This article comes excerpted from Hiten Shah’s SaaS DNA Project: The Anatomy of a SaaS Marketing Site, a 30,000+ word research study on how users actually browse and experience SaaS marketing sites.

Hiten Shah has built products on the web for over 10 years, including Crazy Egg, KISSmetrics, and now Quick Sprout. He breaks down everything he’s learned about building companies in his weekly email newsletter here.

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Appboy Guest post

Companies Over-Invest in Acquisition Marketing, Under-Invest in Retention Marketing

This is a guest post by Kat Sherbo, Senior Content Manager at Appboy.

Last month, Amplitude CEO Spenser Skates told us why Companies Overspend on Marketing, Underspend on Product, and explained why that’s a dangerous situation.

Let’s add a bit to the story. Marketing spends, of course, can cover different kinds of initiatives. And retention marketing (as compared to acquisition marketing), is a huge part of the growth equation, right alongside product development.

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Branch Deep Linking (1)

Deep Linking’s Role in the Mobile Growth Engine

This is a guest post by Rosalia Quam-Wickham, Marketing & Operations, Branch Metrics. 

So you have an amazing idea for an app, but where do you start? How do you make your brainchild into a reality? You’ve heard about “deep linking,” but what actually is it and why does it matter in the mobile app world? Well we’re here to teach you the basics, so let’s get down to it.

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