Category Archives: Guest Posts

What We Learned About SaaS Sites From 30 Hours Of User Testing Data

This article comes excerpted from Hiten Shah’s SaaS DNA Project: The Anatomy of a SaaS Marketing Site, a 30,000+ word research study on how users actually browse and experience SaaS marketing sites.

Hiten Shah has built products on the web for over 10 years, including Crazy Egg, KISSmetrics, and now Quick Sprout. He breaks down everything he’s learned about building companies in his weekly email newsletter here.

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Deep Linking’s Role in the Mobile Growth Engine

This is a guest post by Rosalia Quam-Wickham, Marketing & Operations, Branch Metrics. 

So you have an amazing idea for an app, but where do you start? How do you make your brainchild into a reality? You’ve heard about “deep linking,” but what actually is it and why does it matter in the mobile app world? Well we’re here to teach you the basics, so let’s get down to it.

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