WEBINAR ON-DEMAND

Optimize for Retention

Watch On-Demand

WEBINAR HOSTS:

Abbie Kouzmanoff

PM Lead, Collaboration

Amplitude

Dora Kondeva

EMEA Marketing Director

Amplitude

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

In this second session, attendees will learn:

  • Why focusing on retention helps you avoid the "leaky bucket"
  • How to determine the right retention model for your product
  • Which user behaviors are critical to growth