Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

• Watch On-Demand: Define Your North Star
• Watch On-Demand: Optimize for Retention
• Watch On-Demand: Driving Customer Engagement

In this second session, attendees will learn:

• Why focusing on retention helps you avoid the "leaky bucket"
• How to determine the right retention model for your product
• Which user behaviors are critical to growth