Diversity, Equity, Inclusion, and Social Impact
At Amplitude, we are challenging the norms and challenging ourselves to foster a truly inclusive culture.
Our Values
Our values set the course for how we show up and interact with each other and our customers.
Humility
No ego: We operate from a place of empathy & openness & seek to understand many points of view.
- Listen to understand
- Invite help to increase impact
- Recognize others’ strengths
Ownership
We take the initiative to solve problems that drive our shared company success.
- Solve root problems, not symptoms
- Define success as Company → Team → Self
- Follow through to ensure last‑mile execution
Growth Mindset
We're tenacious in the face of challenges and seek input in order to grow ourselves & others.
- Experiment boldly
- Seek and act on feedback
- Lean into discomfort
Customer Centricity
We put the customer at the center of everything we do.
- Talk to customers
- Understand customers needs
- Focus on customer outcomes
What we believe
At Amplitude, we are challenging the norms and challenging ourselves to foster a truly inclusive culture.
Fostering Inclusion
Amplitude believes that fostering a culture of inclusion, grounded in equity and diversity, broadens perspectives, engages employees, encourages team building, and helps create a positive environment in which to work and grow.
Recognizing Diversity
We recognize that people of diverse backgrounds — including women, people of color, LGBTQ+ individuals and beyond — are underrepresented and undervalued within the tech industry.
Social Impact
We believe that giving back our time, product, capital, and knowledge is essential. By doing so, we are working towards creating more accessibility within the technological space and an inclusive company culture that retains, develops, and supports top talent.
“DEI is not just one person, it’s something that every Ampliteer has a stake in. If we lead with inclusion, diversity will follow, and our inclusive culture is what makes Amplitude special.”
Nikki Lasley
Sr. Director, Employee Experience, Inclusion and Impact, Amplitude
Our anti-racism philosophy
Anti-racism: [verb] To actively identify, challenge, and change the beliefs, structures, and behaviors that perpetuate systemic racism
At Amplitude, we are committed to Anti-Racism, by which we mean:
- An internal commitment to dismantle the systems that lead to inequality; a commitment to a culture where every Ampliteer feels respected, valued, and has opportunities for advancement.
- An external commitment to invest in the communities we want to hire from.
Our vision is to design a culture that leads the way on Diversity, Equity, and Inclusion; one where everyone knows and feels that they are welcome and valued.
We want to set the bar on how tech companies create cultures of diversity and belonging; we want to be a workplace others look to model themselves after.
DEI Report
Amplitude is proud to continue moving towards our goal of creating an environment of belonging for all and grounding our efforts in our core values of humility, ownership, growth mindset, and customer-centricity. We understand that DEI work is not a sprint or marathon but a never-ending initiative every Ampliteer must take on. With our fourth DEI report, we continue to share and analyze the quantitative data related to our DEI goals and strategy: one company, many beautiful voices.
Our commitment to communities
Communities are employee-led resource groups centered around shared identities, interests, and activities, designed to help promote connection, inclusivity, and belonging across teams and timezones.
BLACC
Black Leaders at Amplitude Creating Change (BLACC) aims to boost Black representation at Amplitude, spotlight current Black employees, offer a supportive environment, and educate all staff on Black issues for a more inclusive culture.
Change Makers
Aims to create an inclusive workplace through the collaborative efforts of our Employee Resource Groups (ERGs) and empowers employees to contribute their unique perspectives through networking, professional development, and cultural initiatives in line with Amplitude values.
Community Impact
Empowers Ampliteers to create positive, sustainable change in our global communities through active charity work in our local communities.
Empowered
Aims to serve and celebrate Ampliteers from historically marginalized and underrepresented groups, supporting a company-wide culture that is inclusive, values diversity, and welcomes new perspectives and ideas.
Somos
Somos means “We are” in Spanish and is Amplitude’s Hispanic, Latino, and Latiné ERG for all employees and allies. This is our inclusive space to connect, celebrate, develop, and amplify all of our unique cultures, voices, and collective impact. Despite our differences, we find ways to understand, support, and help one another and this name reflects how our voices come together as one community.
LEAAP
Leadership, Education, and Advancement for Asian People (LEAAP) promotes Asian inclusion at work through heightened visibility, education, and community building, fostering an inclusive culture that celebrates diversity and integration.
Parents and Caregivers
Works to remove barriers, give input on policy and decision-making, and provide resources that drive stability, compatibility, and success in both the personal and professional lives of working parents.
Rainbow Community
Strives to establish a safe and inclusive workplace, empowering all employees to express their authentic selves daily. Focuses on LGBTQIA+ awareness, allyship education, and community impact beyond the workplace.
Veterans
Promotes camaraderie and provides a support network for its members, increasing representation of former and current service members at Amplitude, and educating others on the value veterans bring to organizations.
Women in Tech
Works to cultivate an inclusive environment that supports and encourages women to advance their skills and leadership potential through connection, mentorship, collaboration, and discussion.
Impact @ Amplitude
Amplitude is passionate about and believes that it is our responsibility and privilege to give back to our local and global communities. Our Social Impact arm consists of three branches.
Emergency Response Fund
We don't hope for crisis, when they happen though, Amplitude has dedicated funds to provide relief for those who need aid and support
Ampliteer Credit Grant Program
Each Ampliteer is given $300 worth of funds to donate to the public charities of their choosing every year.
Global Volunteer Day
Amplitude has a day during our Community Week that is committed to giving back. Ampliteers are allowed to spend the day giving back to their local communities around the globe
Partnership with Tech for Black founders
Today, only 1% of founders backed by venture capital in the United States are Black. This is appalling and shows how the odds are stacked against Black technologists and entrepreneurs. The onus is on us in the tech community to start evening the odds. In an effort to provide concrete, long-lasting support, we are coming together to make our software completely free to U.S.-based, early-stage startups led by Black founders.
“Amplitude has been phenomenal for us...Ever since we discovered Amplitude in 2014 they have been improving the product relentlessly and I would highly recommend them as a must-have tool for any tech company building data driven products.”
Chuka Ikokwu
Founder & CEO, Divercity