Amplitude vs. Mixpanel
Product analytics is just the beginning. Evolve beyond point solutions like Mixpanel and understand the full customer journey with Experimentation, Session Replay, and Customer Data Platform (CDP).
Why teams choose our platform over point solutions
Hundreds of teams choose Amplitude over Mixpanel for the same reason: Amplitude is a long-term partner for their digital strategy. Easier to get started and with a much higher ceiling for insights, Amplitude helps companies of any size build better products.
Amplitude
- Full toolkit of analytics capabilities
- A/B tests, native CDP, and predictive cohorts for personalization
- Data governance to ensure trusted insights
- Autocapture option for out-of-the-box metrics
- Advanced AI/ML for analysis and data management
- Best-in-class support and implementation services
Mixpanel
- Point solution focused mostly on metrics
- Fewer capabilities for marketing teams
- Data governance as an afterthought
- No autocapture
- Basic AI capabilities
- Limited customer support
Learn how our platform enables your digital growth strategy
By consolidating onto one unified platform, you’ll save resources and get access to reliable data and analytics that anyone on your team can use to drive growth.
Save both time and money
See how your team can reduce total cost of ownership by consolidating point solutions like Mixpanel to Amplitude’s single source of truth.
Make decisions with trusted data
Analytics isn’t effective if you can’t trust the numbers. See how Amplitude takes a governance-first approach to ensure accuracy.
Get easy-to-use analytics
Amplitude Made Easy includes AI, Autocapture, and insights from data leaders to make analytics radically simple to set up and use.
“When we switched from Mixpanel to Amplitude, our co-founder and CEO fell in love. Now a third of the organization uses Amplitude, including the lifecycle and experimentation teams and, of course, product managers.”
Alon Wertheimer
VP of Marketing, Truebill
Migrate from Mixpanel with ease
Migrating from an analytics platform like Mixpanel can seem daunting—but with Amplitude’s plans, frameworks, and expertise, it doesn’t have to be.
Expertise to get you going
Work with a trusted partner or Amplitude’s professional services to design and implement your tailor-made migration plan.
Proven migration resources
From alignment to adoption, our frameworks and guides ensure a seamless transition and smooth change management.
Team enablement
Whether it’s on-demand courses, instructor-led training, or detailed guides, we’ll get your team fluent in Amplitude fast.
Affordable pricing
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
Category leaders choose Amplitude
Nerdwallet
By switching to Amplitude from Mixpanel, Nerdwallet cut down the time it took to get answers from weeks to seconds.
Whisk
Whisk fixed a broken tech stack of point solutions like Mixpanel by consolidating onto Amplitude’s unified platform.
TicketSwap
TicketSwap transitioned from Mixpanel to Amplitude to gain deeper insights, improve data accuracy, and empower its teams.
Analytics for your whole organization
Amplitude offers one open platform for data-driven insights so every team can up their game.
Marketing
Go beyond acquisition to build customers for life.
Amplitude gives marketers self-service insight into which campaigns and channels drive the most value.
Product
Build better digital products and fuel faster growth.
Get a complete view of your users’ behaviors and learn what drives adoption, engagement, and conversion.
Data
Fuel growth with self-serve data you can trust.
Make trusted data accessible to all. Empower teams with self-service insights to collaborate, act quickly, and create profitable experiences.
Engineering
See the impact of every release in real time.
Deliver experiences customers love with feature management using real-time insights. Ship faster, proactively find bugs, and make a bigger impact.
Get started with Amplitude
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