AI lowered the cost of building. It didn’t lower the cost of building the wrong thing.

As teams ship faster, the advantage shifts from producing more to making better decisions. What deserves to be built? How do you maintain quality? How do you know whether a launch created value?

Join product leaders from Amplitude, Superhuman, and Figma for The Software Factory, a conversation about turning faster delivery into better products and measurable results.

They’ll break down how their teams:

• Turn customer signals into higher-impact priorities

• Keep speed from creating more rework

• Connect launches to customer and business outcomes

• Decide when to invest more, change course, or stop