The advantage isn’t adding AI. It’s knowing where it belongs.

AI-native companies may get a lot of attention. But established companies already know the work customers return to, where it breaks down, and what keeps them coming back. New benchmark data from 2,500 companies suggests that could put them in a stronger position than they think for customer retention.

Join Amplitude’s Jim Kultgen, Head of AI Strategy, and Vinay Goel, Staff AI Engineer, as they unpack what separates AI that gets tried from AI that earns a lasting place in customers’ workflows.

This session will share exclusive new data and help you:

• Identify recurring customer work where AI can make the greatest difference
• Define the moment a customer receives real value, beyond simply trying an AI feature
• Determine whether that experience gives customers a reason to return
• Decide whether to scale, change, or stop an AI investment

Lead with AI where it matters most to customers.