Self-serve is a vital component in most organizations' growth strategies, but it must be approached correctly. In a self-serve environment, the product must be compelling enough to sell itself, which requires product teams to take on a more significant role. But here's the challenge: product teams often lack well-defined growth metrics to target. While revenue is important, it's an outcome that reflects historical performance. PMs need to focus on KPIs that predict and drive revenue through user activation, engagement, and monetizationIn this session, Raz and Ana of Just Mad, will focus on how to practically approach a PLG strategy using a data-informed mindset.

What you’ll learn:

• What adjustments are needed in the customer journey when setting the narrative for the product to sell itself
• How to establish clear growth metrics for product teams, including those related to user activation, monetization, and engagement
• How to conduct strategic customer research to enhance the product's self-serve experience
• Tactics for monetization awareness, such as upgrading feature walls and optimizing the conversion of the purchasing flow

Register now to secure your spot and see how your PLG motion can be amplified using data.

We look forward to seeing you there!