Step into the world of Fender, the iconic guitar company with a captivating history. Join us as we delve into the exciting new challenge that Fender's leaders are tackling - how to captivate and inspire the next wave of guitar enthusiasts.

During this insightful session, Cliff Kim, VP Data & Analytics at Fender, will shed light on Fender's innovative approach to connecting with fresh talent. Explore the company's proactive initiatives centered around diversity, personalization, and digital interaction to pique the interest of emerging guitar players.

Join us to explore how iconic brands like Fender are:

• Harnessing the power of data and analytics to curate personalized customer experiences that resonate
• Crafting strategies to elevate customer engagement and foster lasting connections, illustrated through real examples from Fender's journey
• Embarking on an experimental journey to ignite both the intrinsic and extrinsic motivations of customers, fostering engagement and loyalty