Platform

AI

Wave
Agents
Amplitude MCP
AI Feedback
Agent Analytics
Early Access Program

Insights

Product Analytics
Marketing Analytics
Session Replay
Heatmaps

Action

Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation

Data

Data Governance
Integrations
Security & Privacy
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
B2B
Media
Healthcare
Ecommerce

Use Case

Acquisition
Retention
Monetization

Team

Product
Data
Engineering
Marketing

Size

Startups
Enterprise
Resources

Learn

Blog
Resource Library
Compare
Glossary
Explore Hub

Connect

Community
Events
Customers
Partners

Support & Services

Customer Help Center
Developer Hub
Product Updates
Academy & Training
Customer Success

Tools

Benchmarks
Prompt Library
Templates
Tracking Guides
Maturity Model
Event Taxonomy Generator
Pricing
LoginContact salesGet started

AI

WaveAgentsAmplitude MCPAI FeedbackAgent AnalyticsEarly Access Program

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketing

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubProduct UpdatesAcademy & TrainingCustomer Success

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity ModelEvent Taxonomy Generator
LoginSign Up
Watch On-Demand

How can data make your product successful?

Watch On-Demand

Watch On-Demand

How can data make your product successful?

11:FS Spotlight Interview

Justin Bauer
Justin Bauer

CPO, Amplitude

Benjamin Ensor
Benjamin Ensor

Research Director, 11:FS

Justin Bauer, Chief Product Officer at Amplitude, in conversation with Benjamin Ensor, Research Director at 11:FS, to talk about the role of data in making your product a success.


About 11:FS
11:FS hosts multiple podcasts and is one of the top business podcasts on Apple podcasts, specialising in all things blockchain, ledger technology and cryptocurrencies and Insurtech Insider, covering the latest news, insights and trends in the Insurtech industry.


Benjamin Ensor, Research Director at 11:FS, has more than 20 years of experience advising leading financial services firms globally on changing customer behaviour, changing market dynamics and the impact of digital technology in business strategy.

Platform
  • AI Agents
  • Agent Analytics
  • AI Feedback
  • Amplitude MCP
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
  • Activation
Compare us
  • Adobe
  • Google Analytics
  • Contentsquare
  • Fullstory
  • Heap
  • LaunchDarkly
  • Mixpanel
  • Optimizely
  • Pendo
  • PostHog
Resources
  • Resource Library
  • Blog
  • Agent Prompt Library
  • Product Updates
  • AI Early Access Program
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
  • Free Chart Maker
Partners & Support
  • Status
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Partner Program
  • Partner Directory
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
View markdown
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.