On October 1, Amplitude and FELD M are bringing together analytics experts in Munich to explore the latest industry trends and discuss how analytics is reshaping business strategies for greater impact.

Join us for a deep dive into why the product, not the conversion funnel, is the real key to success, featuring a compelling use case and expert insights.

Why attend?

• In his presentation, Adam Greco, who has been part of hundreds of digital analytics programs over more than twenty years, will share his observations on all things digital analytics. He'll cover current trends, the transformation the industry is going through, as well as his outlook on the future.
• Conversion optimization expert Dr. Marco Linz will explain the conversion funnel myth and how your product and what you build actually can have an immense impact on your conversions.
• TourRadar's Director of Product, Clemens Grave, will share his point of view on the above topics as well as offer some insights on how TourRadar builds their most successful products based on data.

Event location: Türkenstraße 55, 80333 Munich - Second courtyard at hw.design

Agenda:

• 14:00 - 14:30 | Arrival, check-in, and welcome
• 14:30 - 15:00 | Inside Analytics: Trends, Transformation, and the Future by analytics expert Adam Greco
• 15:00 - 15:30 | Fireside Chat with TourRadar's Director of Product, Clemens Grave
• 15:30 - 16:00 | Coffee break
• 16:00 - 16:30 | The Conversion Funnel Myth: Why the Product is the Real Conversion Booster by conversion specialist Dr. Marco Linz
• 16:30 - 17:00 | Wrap-up and Ask Me Anything with Adam and Marco
• 17:00 | Optional and weather-dependent Oktoberfest visit (please note, we did not make tent reservations, this is a networking stroll over the Wiesn)

Meet your host:
Adam Greco is one of the leaders of the digital marketing analytics industry. He has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics.

Meet our partner:
FELD M is a consultancy for data-driven marketing in a digital world.
They develop strategies and analyses with which their clients reach their digital media goals.