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Optimize Web Conversion with Zoning Insights

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Improving web conversion rates sounds simple until you're actually trying to do it.

Most teams are stuck with three frustrating gaps: they can't easily see which parts of a page are actually working, they have no way to break that down by different customer segments, and by the time they have an answer, acting on it takes weeks.

So instead of moving fast, you're guessing, and conversions stay flat.

Chad Swenson, Product Manager at Amplitude, built Zoning Insights to close exactly those gaps.

What you'll learn:

  • How Zoning Insights makes it easy to see if a button, section, or layout change is working
  • Real examples of how teams use Zoning Insights today to optimize different web experiences
  • A live demo where Chad walks through how he uses Zoning Insights to make decisions with confidence
  • Q&A with Amplitude’s Product team

Whether you're looking for a new solution or already diving into Amplitude Zoning Insights, this session gives you a practical look at what visual web analytics unlocks for growth, product, and marketing teams.

Chad Swenson
Chad Swenson

Principal Product Manager, Amplitude

Alicia Chang
Alicia Chang

Product Marketing Manager, Amplitude